In behaviorism and related stimulus–response theories, a stimulus constitutes the basis for behavior. A distinction is made between the distal or external stimulus and the proximal stimulus the stimulation of sensory organs. An internal stimulus is often the first component of a homeostatic control system. External stimuli are capable of producing systemic responses throughout the body, as in the fight-or-flight response

The Carrot and Stick Approach of Motivation is a traditional motivation theory that asserts, in motivating people to elicit desired behavior. The Carrot and Stick approach of motivation is based on the principles of reinforcement and is given by a philosopher Jeremy Bentham, during the industrial revolution. This theory is derived from the old story of a donkey, the best way to move him is to put a carrot in front of him and jab him with a stick from behind. The carrot is a reward for moving while the stick is the punishment for not moving and hence making him move forcefully

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